From the last design, Julian further suggested that I can align the right margin of the copy to the dripping blood. He also suggested to shorten the copy, although it is less than 150 words. Here's the new design:
I do agree about the copy. I had lots of trouble writing the previous version, maybe because I don't read poster copies often. I find it really difficult to capture the right tone. I actually did a Chinese version first, as I'm more familiar with Chinese media. I got it done reasonably quick, but then I was stuck again at the translation. Anyway, I hope this is better.
"Last year, 22% of 600 primary school children indicated in a study that they have suicidal thoughts. Depression, the major cause, may affect up to 17.2% of them.
"Your child deserves a happy childhood. Too much academic stress may indirectly cause his or her death. You would not want to regret when it is too late.
"If your child displays depression symptoms, seek help immediately. For more information, call the Child Guidance Clinic, Health Promotion Board at 6389 2200 or email to hpb@imh.com.sg."
For the layout, I think by aligning the right margin with the blood, the design looks more balanced. (There is white space to the left of the image and to the right of the copy.) I find it interesting, the way this design turns out =)
By the way Julian also mentioned that the many triangular shapes made by the penknife make the design great. I just realised that, but I don't know how many triangles there are. There's really a lot to count. If anyone drops by here, you can count for me if you don't mind ;)
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