Wednesday, April 6, 2011

Group Project (Production and Post-production)

We spent about a day filming each video, and a few more editing.

CNM is about…
We actually filmed this video first as it was not as time consuming as the first one. We didn't have to change attire, act, and scout for different locations.

The designs for the props were prepared before the actual filming. We each took a part of the video, then drew or typed out the images and words in Illustrator/Photoshop (i.e. I designed “creative”, Sheng designed “analytical” and Rou Fang designed “informative”). We then put up our own sections in the video (creative/analytical/informative), and took down the one before that. We decided to print in school so that we'd have time for feedback on each other’s designs.

The filming of “CNM is about…” took place on a Saturday in a seminar room in SOC. We prepared the props (cutting out the letters CNM, printing and cutting out the designs on paper, etc.) and used blue tack to stick them onto the whiteboard. Before the actual filming, we tried arranging the items on the whiteboard first, to ensure that everything fits into the camera screen. Transparent scotch tape were used as markings, so that we'll know where to place the items for the actual shoot. The pieces of tape proved to be very useful, especially when they could not be seen in the video.

We took turns in the different roles required for filming: cameraman, actor/actress and director. The director wrote down the order in which the items were to be put up or taken down, and gave instructions to the actor/actress. There was no need to rush to put up the items as we were planning to fast-forward the video, so everything went well.

We transferred the first part of the video (me arranging “being creative”) into a laptop to check if it looked alright being fast-forwarded first, before continuing with the rest of the shoot. I thought it was a rather productive day as we managed to finish the video (from pre-production to production) in about 8 hours (11am to 7pm). This wouldn’t have been possible without everyone contributing to the process (:

Rou Fang was in charge of post-production for this video. I thought I might need to compose a track (or rather, piece loops together) for this, but Sheng found a suitable track online so we used that instead. Rou Fang also recorded the voice-over for the video. The narration was added after feedback from our friends that the message of the video is less clear without it.

I was glad to know that Julian didn't think this video looked "forced" (i.e. CNM is creative/analytical/informative because these words happen to have CNM in them) (:

The Many Faces of CNM
We split the filming of this video into two days, so that the scenes of the videographer and reporter were filmed first, while the rest were completed in another. We would have finished filming in a day if not for the change of plans.

Initially, we planned to look for talents, as we thought it would be weird to see the same faces in different roles for the split-screen planned at the end of the video. However, it was difficult to coordinate schedules with our talents, so we decided to tweak our video so that we can rotate the same faces (i.e. the three of us) for the various roles. As a result, instead of promoting what students can be after they graduate from CNM, we changed it to what students want to be at CNM. Since the various roles are what students want to be (i.e. the students are role-playing), the actors/actresses can be the same people trying out the various jobs. (If it was what students can be, then we’ll have to show different people in their various professions.)We also dropped the split-screen and changed it to the three of us giving thumbs-up to CNM, to show that the video was a role-play between three people, and to also avoid the split-screen.

We took turns in the different roles required for filming. Those who were not acting were the cameraman and director. The director coordinates the passing of items, so that it would look natural when we edit the clips.

We dressed differently to portray the different jobs. For example, the videographer was dressed casually, while the advertising sales person was dressed in more formal attire. The video was mainly filmed in the School Of Computing. Locations include tutorial rooms and the Computing Club Room. Since we did not have a lot to lug around (only the video-camera and tripod, as little props were used), the filming process was rather efficient and we didn’t have to spend a lot of time traveling around campus. The only problem we had was finding an empty tutorial room on a Thursday (for the advertising salesperson scene), but we did manage to find one in the end.

Sheng and I worked on the post-production for this video. We split the video, so that Sheng worked on the first part while I edited the part from the games/graphics designer until the end. I had problems with the editing as I realized that the video-camera adjusted the brightness automatically during the advertising sales person scene. Thus I had to fix the problem by automating the brightness and contrast in After Effects. The white balance was also off, so I had to spend time correcting that as well. As a result, the subsequent scenes also had to be corrected (by changing brightness and color) to make the video look more consistent. While I was editing my part of the video, Sheng worked on the freeze screens. Then I compiled everything, and added in the titles, animation, and music. I was glad the free music synchronized with the video without me having to compose one.

Now on to the last video and the portfolio -.-"

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